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Archive for December, 2010

Power Balance – missleading advertising proven

December 24th, 2010 No comments


In order to achieve their goals, most athletes are aware that they need improved balance, strength and flexibility. Therefore, when Power Balance Bracelet appeared on the market, many athletes thought that it would be idea if they used this item. After all, the producers were guaranteeing the results.

Unfortunately, the Power Balance bracelet was proven to be useless. Even more than that, the Australian Competition and Consumer Commission (ACCC) to retreat its claims, even though top NBA stars like Shaquille O’Neill and Kevin Pietersen are wearing the bracelet.

According to the ACCC chairman, Graeme Samuel, the producers of this type of objects should be honest with their clients. Therefore, it won’t happen again to any client to buy items like the above one, and do not receive the expected results, as most of the items as Power Balance bracelet are nothing more than an ordinary rubber.

As for the company producing the above item, Power Balance was forced to change their whole website and to remove fancy words – as “performance technology” – from their product description, as long as there is no study on the bracelet that would sustain the description. As well, they have been forced to give back the money to the unsatisfied the clients, as well as they had to chance 100% their marketing strategy and all their ads.

Elite athletes announced for IAAF Gold Label Road Race

December 16th, 2010 No comments

On 17 April, champions Tsegaye Kebede and Liliya Sjobukhova will have to defend their marathon titles against two fantastic athletes announced by the organisers. However, these two athletes are not the only one that will be great competitors while all six medal winners from this year will be at start line in 2011, so gaining a medal will be a tough job.

Ethiopian Kebede and Russian Shobukhova are the best runners at this years’ marathon and they will face Olympic and World champions; race director Mr Bedford said that next year’s marathons will be the toughest ever, for both men and women.

Sammy Wanjiru – Olympic champion from Kenia – will be Kebede’s main competitor. He managed to beat him in Chicago this October and is keen to repeat this in 2011 as well. Moreover, he set the course record at 2:05:10 while Kebede arrived 9 seconds after him. Wanjiru is not the only one to be afraid while among the competitors we will see big names like Bazu Worku – 3rd in Berlin, Bouramdane Abderrahime – 4th in London, Marilson Gomes dos Santos- two times winner in New York and Victor Rothlin – European title winner in August.

On the other hand, next year’s favourite is Russian Shobukhova for women – Chicago Marathon and World Marathon Majors winner. Her top competitors will be Irina Mikitenko – champ in 2008 and 2009 and China’s Zhou Chunxiu – champ in 2007. From China as well, World champion Bai Xue will compete as well, from Romania Constantina Dita, for her 10th London run, Tafa and Bekele from Ethiopia and Aberu Kebede, winner in Berlin.

Other competitors returning back to London Marathon are Liz Yelling – UK Olympian and Andrew Lemoncello – 8th place in 2009. This competition should be a tough one with strong competitors, big names returning and many vanities among contestants.

London 2012 Olympics – First brand new venue opens at Lee Valley

December 9th, 2010 No comments

The first London Olympics 2012 venue to be built from scrathch open is to be declared open by the Princes Royal.

The £31m project, which incorporates the 2012 Olympic slalom canoe course, was finished on schedule and will be open to the public from April 2011.

Britain’s top canoeists have exclusive use of the facilities until that time.

“I’ve been waiting for this course for such a long time – it’s absolutely brilliant,” said GB’s Richard Hounslow.

Until now, World bronze medallist Hounslow and his British team-mates had trained at Nottingham’s Holme Pierrepont course.

But the entire squad will now move from Nottingham to Hertfordshire and base themselves at Lee Valley ahead of London 2012, offering what could prove a crucial home advantage.

“Our programme has chosen to relocate and, personally, I think that’s a brilliant idea,” said Hounslow.

“To train here day in, day out, will be so good for us.

“After April [once the course opens to the public] other international teams can relocate here if they want to, but I can’t see it happening, so for us it’ll be a really big advantage.”

source/full story: bbc

And the 2018 World Cup organiser is RUSSIA

December 2nd, 2010 No comments

football playerThe bidding process has just end up recently, with Russia becoming the 2018 gues for the World Cup. This process began in January 2009 and after a tough head-to-head with England, Russia will host the World Cup in 2018.

Seven countries have registered to bid for one of those two tournaments – Australia, England, Japan, Qatar, Russia, South Korea and United States while Belgium and Netherlands and Portugal and Spain registered to bid together. Other two countries were in this « fight » from the start, however Mexico withdrew in September 2009 and Indonesia’s bid was not approved by FIFA. With the numbers of bids received, the 2018 Word Cup bid has been the most contested one in FIFA’s history.

Fifa’s president Sepp Blatter will be for a long time on all English football fans’ lips while it was the one that crushed England’s hope to host the WC 2018 and delivered this honor to world’s largest country, for the first time in history. Again, as the online environment tought us before, tweets have been heading from Switzerland to all over the world spreading rumours even before the official FIFA announcement to be released.

Boris Johnson, London Mayor tweeted : “Extremely disappointing. We had an awesome bid and knockout presentation. Can’t quite believe it.” The confidence in winning this bid was at highest levels after a brilliant last-minute presentation.

Russia will host this event in 13 cities and they plan to invest $3.82bn in building new stadiums and upgrading the old ones. Russia is the first East European country to host the World Cup ; as for its participation in international championships, it participated 2 times in Word Cup and three times in European Championship – in 2008 reaching semi-finals.

As for the 2022 World Cup, it seems that it will be hosted by Qatar.