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Power Balance – missleading advertising proven

December 24th, 2010 Leave a comment Go to comments

In order to achieve their goals, most athletes are aware that they need improved balance, strength and flexibility. Therefore, when Power Balance Bracelet appeared on the market, many athletes thought that it would be idea if they used this item. After all, the producers were guaranteeing the results.

Unfortunately, the Power Balance bracelet was proven to be useless. Even more than that, the Australian Competition and Consumer Commission (ACCC) to retreat its claims, even though top NBA stars like Shaquille O’Neill and Kevin Pietersen are wearing the bracelet.

According to the ACCC chairman, Graeme Samuel, the producers of this type of objects should be honest with their clients. Therefore, it won’t happen again to any client to buy items like the above one, and do not receive the expected results, as most of the items as Power Balance bracelet are nothing more than an ordinary rubber.

As for the company producing the above item, Power Balance was forced to change their whole website and to remove fancy words – as “performance technology” – from their product description, as long as there is no study on the bracelet that would sustain the description. As well, they have been forced to give back the money to the unsatisfied the clients, as well as they had to chance 100% their marketing strategy and all their ads.

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